Posts in Chinese Marketing
Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.
Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.

To celebrate the year of the tiger, Catalyst Agents spent 2 months working with O5Tea and Faculty Brewing Co. to create Tiger Beer — a limited blend of Tibetan Tea and locally brewed beer with light caramel, biscuit and citrus notes. What better way to ring in the new year with our clients and partners than with a custom brew that embodies the spirit of the tiger?

Read More
Business strategy, Chinese Marketing, Cultural Marketing, Marketing StrategyFlorence LYear of the Tiger Beer, Tiger Beer, Brand Collaborations, Chinese New Year Campaign
Why You Need to Register A Professional Account for Your Business on Little Red Book
Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

Read More
Chinese Marketing, Business strategy, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED Marketing Case Study, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, China Retail Sales, China Marketing, Chinese economy, Chinese Marketing Agency, Chinese Digital Marketing, digital marketing
China Advertising Guidelines for The Real Estate Industry
China Advertising Guidelines for The Real Estate Industry

The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.

Read More
Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Marketing Strategy, Social Media Marketing, WeChat Marketing, WeChat Advertising, WeChat MomentsGuest UserReal Estate Chinese Marketing, real estate marketing, Real Estate Presale Event Planning, Real Estate WeChat Marketing, WeChat real estate marketing, Chinese Marketing Agency, Chinese marketing, Chinese Social Media, Little Red Book, WeChat Apps
Chinese Consumer Trends: Nostalgia’s Role in Consumerism
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

Read More
business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video MarketingGuest Usernostalgia, nostalgia marketing, pokemon, logan paul, floyd mayweather, pokemoncards, charizard, Burger King, Gary Vee, NFT, Chinese Consumers, Chinese luxury market, China Retail Sales, Chinese economy, Chinese consumerism, Chinese Social Media, nostalgic brand logos
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

Read More
bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书Guest Uservirtual kol, Chinese KOLs, Chinese luxury market, Chinese Social Media Marketing, Chinese Marketing Agency, China Marketing, China Retail Sales, Chinese Digital Marketing, Chinese Social Commerce, Chinese marketing, Chinese Influencers
WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China
WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China

On September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?

Read More
business, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Marketing Strategy, RED Marketing, WeChat, WeChat Advertising, WeChat Marketing, WeChat Moments, WeChat Work, Weibo MarketingGuest UserChinese luxury market, china news, China Marketing, China Advertising Law 2021, WeChat Apps, WeChat Business Tools, Wechat Business, WeChat for Business
Will Bilibili Become A New Advertising Platform For Luxury Brands?
Will Bilibili Become A New Advertising Platform For Luxury Brands?

In our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?

Read More
business, Business strategy, Chinese Marketing, Cultural Marketing, Influencer Marketing, marketing, Marketing Strategy, Online Marketing, Video Marketing, BilibiliGuest Userbilibili, bilibili marketing, bilibili video, generation Z, Gen Z, Chinese luxury consumption, Chinese luxury market
Top Criteria to Select the Right Influencer for Your Business
Top Criteria to Select the Right Influencer for Your Business
Chinese Marketing, Cultural Marketing, Influencer Marketing, Instagram Marketing, Little Red Book, Marketing Strategy, marketing, Online Marketing, RED Marketing, Social Media Marketing, 小红书Guest UserCatalyst AgentsInfluencer Marketing, Influencer Campaigns, Chinese KOLs, Little Red Book, Little Red Book Marketing Tips, Little Red Book Marketing Agency, Instagram Marketing, social media marketing, Instagram Growth Strategy, Instagram Marketing Tips