Technology is just a tool and enabler, how you use the tools at your disposal is the difference between average and strategic…Read More
Influencer marketing is without a doubt one of the most power marketing tools to promote…Read More
What do you say about an area that is no longer considered 'hot'? Brentwood in Burnaby British Columbia was a hot spot for real estate investors a few years ago when the city announced plans for a major redevelopment…Read More
As technology evolves at a quicker pace than ever before, keeping up with current technology trends…Read More
Storytelling on different social media platforms to create engaging, relevant and thoughtful content is actually a really simple task.
It’s like gong to different parties…Read More
Last month, Catalyst Agents organized a Chinese Influencer event for our client Maison Birks, to facilitate their efforts to introduce UK-based diamond retailer Graff to the Canadian market. Prior to the opening of Graff’s first official boutique in Vancouver…Read More
When marketing your food establishment, your marketing effort should bring out the best in the number one factor that brings customers in: The food…Read More
"I want to drive them to our landing page so they can register for our project updates."
This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing.Read More
When writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.Read More
So...you ran a marketing campaign. Now what?
Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers.Read More