FLORENCE LEUNG
AGENT A
Super power: Master Builder
Agent A is the leader and founding member of Catalyst Agents. She is the "Master Builder" -- a superpower that gives her the ability to build something novel out of whatever is available to her. Highly resourceful and inventive, she can be counted on to guide everyone to success even in the direst moments.
Florence has over 13 years of experience consulting for local, national and international companies in the real estate, retail, e-commerce and hospitality industries. Results-driven with a laser focus on business goals, Florence has helped clients generate open 300+ new customer accounts in one day, sell out entire residential buildings in mere weeks, and exploit new opportunities through strategic brand collaboration efforts.
"Start where you are, use what you have, do what you can."
- Agent A
Susana Zhao
AGENT S
Super power: Bridge Builder
Coming from an extremely international background and having a worldly view, Agent S has the power of understanding and connecting different cultures together under this multicultural environment that we work in. Agent S acts as our link - connecting us with our partners and clients, and coordinating all things Catalyst Agents related.
A strong self-starter who does everything with absolute sincerity - this is who Agent S stands for.
"If you don't go through life with an open mind, you will find a lot of closed doors."
- Agent S
Leon Ling
AGENT O
Super Power: OPERATOR
After working in Chinese Social Media Marketing for two years, Leon realized how strategic communication empowers different target audiences through storytelling. Intercultural learning and working experience in Canada inspired his interest in cultural marketing.
Leon used to lead a team that helped a startup company maximize exposure and conversion rates through efficient communication, coordination, and streamlining executions.
"Looking at a larger picture, then you are aware of what is happening around you."
- Agent O
George Lysikatos
AGENT L
Super Power: visual communicator
With a background in classical music, geology and visual communication, Agent L focuses on researching effective ways to visually represent intangible information through design.
For the past 5 years, he has been creating design solutions for a wide variety of clients as a communication designer for advertising and visual communication agencies. His education in Emily Carr University of Art + Design also contributed to the winnings of several design awards both within the University and in the industry.
His scope of expertise encompasses branding, book and magazine design, typographic and type design, for both print and digital mediums.
His design principle follows the triad of simplicity, functionality and effectiveness. His design methodology is research-based and aligns with the overarching goal for each project - transforming ideas into meaningful propositions. He strongly believes that…
"…to design means to intend."
- Agent L
Kelsey Wu
AGENT K
Super Power: Storyteller
Agent K used to lead a volunteer intercultural social media project and create content for different social media platforms. She has always been committed to creating content that is engaging and reflects the values of the brand.
With a background in intercultural communication, Agent K is passionate about cultural marketing and enjoys coming up with new content angles for our clients.
"Be your biggest competitor, challenge yourself every day and make yourself comfortable with it!"
- Agent K
Raymond To
AGENT R
Super Power: Connector
Agent R is an award-winning business owner of three (3) consulting companies: GO Recruitment, GO Futures HR and JZT Management.
As a Chartered Professional Accountant (CPA CMA) with a MBA and BSc from the University of British Columbia, he loves helping companies succeed. His companies and himself have completed over 2000 positions of all levels from executives to contributors.
In 2006, he was awarded the Business in Vancouver’s 40 under 40 award for his innovations changing the way recruitment services are delivered to fast-growing companies. Raymond has been a Director, Advisor, Investor and Chair for both for-profit and non-profit boards such as the Learning Disabilities Association of BC, Social Venture Partners, Dress for Success, Science World’s Equity Giving Committee. He is still an active investor of Inetco Systems and LifeBooster and will be entering his first term as a Director for Tennis BC (Fall 2020).
During Covid-19, he has discovered a hidden talent which is podcasting. To hear his podcast, "Is this Job Right for You?" , click here https://anchor.fm/raymond-to to hear what Companies don't reveal on their job postings. One of these podcasts features the innovative entrepreneurial talents and marketing genius of the founder, Florence Leung of Catalyst Agents. Agent R first met Florence in 2006 when she started another company and he has since been an advisor for her in different companies. Today, he is helping Catalyst find top talent in order to deliver outstanding marketing expertise to global brands.
"Learn something new every day."
- Agent R
Hayley Eng
AGENT E
Super Power: Curiosity
After completing a degree in sciences, Agent E decided to pivot her focus towards graphic design and UX/UI design. Today she utilizes her creativity towards painting imaginative and colourful graphics for Catalyst Agents. Agent E enjoys exploring new design styles and techniques to bring forth innovative compositions and videos.
Outside of design, Agent E adores getting outdoors and enjoying what British Columbia has to offer. On weekends, you’ll find her hiking through the mountains or relaxing around a campfire.
"If you only do what you can do, you will never be more than you are now."
- Master Oogway
Betty Shen
AGENT B
Super Power: Harmonizer
As the neighbourhood Gen Z, Agent B orchestrates the symphony of ideas, trends, and teamwork, seamlessly blending them into cohesive and impactful digital marketing strategies. With an innate ability to think outside the box and keep campaigns fresh, relevant, and aligned with the latest social media trends, Agent B ensures that each initiative not only resonates with the diverse audience but also stays ahead of the curve, while making sure that the clients' needs are heard.
Agent B brings a fresh perspective and an enthusiastic drive to the team, and creates campaigns that not only connect but also captivate, shaping the future of digital marketing alongside fellow Catalyst Agents.
"The way to get started is to quit talking and begin doing."
- Walt Disney
Nataliia Kovalchuk
AGENT N
Super Power: Bad Jokes (but she tries!)
A dynamic force that injects a European perspective into our agency, bridging the gap between cultures. With an insatiable love for social media, trends, and the contemporary world, Agent N brings a fresh outlook to our team.
Possessing the keen ability to identify beautiful frames and evaluate trends, Agent N conveys a brand's essence through compelling content. Her love of tech, new knowledge and exciting experiences all feed into her unique take on content creation.
Agent N is a beacon of openness, humour, and adaptability. With an innate ability to enhance and improve, Agent N is the catalyst for positive change within our team.
"It's simple to follow the crowd; the true challenge is uncovering the individuality that emerges when you stand in the middle."
- Agent N