AGENT A | Super power: Master Builder
Agent A is the leader and founding member of Catalyst Agents. She is the "Master Builder" -- a superpower with the ability to build something novel out of whatever is available to her. Highly resourceful and inventive, she can be counted on to guide everyone to success even in the direst moments.
Florence has over 13 years of experience consulting for local, national and international companies in real estate, retail, e-commerce and hospitality industries. Results driven with a laser focus on business goals, Florence has helped clients generate open 300+ new customer accounts in one day, sell out entire residential buildings in mere weeks, and exploit new opportunities through strategic brand collaboration efforts.
"Start where you are, use what you have, do what you can." - Agent A
Super power: Bridge Builder
Coming from an extremely international background and having a worldly view, Agent S has the power of understanding and connecting different cultures together under this multicultural environment that we work in. Agent S acts as our link - connecting us with our partners and clients, and coordinating all things Catalyst Agents related.
A strong self-starter who does everything with absolute sincerity - this is who Agent S stands for.
"If you don't go through life with an open mind, you will find a lot of closed doors." - Agent S
Super power: Story teller
Before venturing into the world of marketing, Agent K was a barista for over 10 years and has competed in numerous latte art competitions internationally. After fulfilling her dream and securing titles in the field, she decided to change her career path to pursue her passion in marketing full-time.
As a writer and content marketer with a focus on western social media at Catalyst Agents, her competitive nature and eagerness to succeed drives her to give it her all in achieving client success and reaching their social media goals.
“Whatever you are, be a good one.” - Agent K
Agent Y is a knowledge seeker who has the determination to deliver results. Her ability to analyze problems from different angles and put herself in others' shoes helps clients connect with their audience and grow their social media presence.
On the team, Agent Y creates content for social media platforms, evaluates ad and campaign performance, and coordinates marketing projects.
"Stay hungry, stay foolish" - Agent Y
With a background in classical music, geology and visual communication, Agent L focuses on researching effective ways to visually represent intangible information through design.
For the past 5 years, he has been creating design solutions for a wide variety of clients as a communication designer for advertising and visual communication agencies. His education in Emily Carr University of Art + Design also contributed to the winnings of several design awards both within the University and in the industry.
His scope of expertise encompasses branding and identity design, book and magazine design, typography and type design, for both prints and digital mediums.
His design principle follows the triad of simplicity, functionality and effectiveness. His design methodology is research-based and aligns with the overarching goal for each project - transforming ideas into meaningful propositions. He strongly believes that…
"…to design is to intend." - Agent L
BSc, MBA, CPA CMA
Super Power: Connector
Agent R is an award-winning business owner of two consulting companies: GO Recruitment and GO Futures HR. He established his reputation 27 years ago as a recruiter who worked differently and today he is a highly sough-after advisor to companies like Catalyst Agents. He first met Florence Leung in 2006 when she started another company and he has since been an advisor for her in different companies. Today, he is helping Catalyst find top talent in order to deliver outstanding marketing expertise to global brands.
Agent R has been in the Recruitment and HR business since 1992 and was recognized in 2006 as one of Business in Vancouver’s Top 40 under 40 for the innovative way recruitment and HR services are delivered to technology companies. His companies and himself have completed over 2000 positions of all levels from executives to contributors. He has served on the board of Dress for Success and most recently, was on the Equity Giving Committee of Science World.
" Learn something new every day " - Agent R
Three years ago, Agent J decided to exit the financial services industry, in which he had worked for more than six years, to embark on a new chapter in his life. He moved to the UK where he successfully obtained his postgraduate degree in Hospitality Management with distinction. He later found his calling in digital marketing during his internship in Japan. Agent J’s can-do ability, attention to detail and strong work ethics have earned him much success in whatever he puts his mind to.
Fluent in English and Mandarin Chinese, Agent J’s primary roles on the team include managing social media channels and campaigns, partnership outreach and bilingual content creation. His creativity and ability to see things from fresh perspectives have helped the team achieve important objectives.
Agent J has no rivals (so far) when it comes to eating desserts, especially French pastries. He also enjoys photography and reading in his spare time.
" Life is anything but linear, so take that leap of faith and never look back." - Agent J