AGENT A | Super power: Master Builder
Agent A is the leader and founding member of Catalyst Agents. She is the "Master Builder" -- a superpower with the ability to build something novel out of whatever is available to her. Highly resourceful and inventive, she can be counted on to guide everyone to success even in the direst moments.
Florence has over 13 years of experience consulting for local, national and international companies in real estate, retail, e-commerce and hospitality industries. Results driven with a laser focus on business goals, Florence has helped clients generate open 300+ new customer accounts in one day, sell out entire residential buildings in mere weeks, and exploit new opportunities through strategic brand collaboration efforts.
"Start where you are, use what you have, do what you can." - Agent A
Super power: Bridge Builder
Coming from an extremely international background and having a worldly view, Agent S has the power of understanding and connecting different cultures together under this multicultural environment that we work in. Agent S acts as our link - connecting us with our partners and clients, and coordinating all things Catalyst Agents related.
A strong self-starter who does everything with absolute sincerity - this is who Agent S stands for.
"If you don't go through life with an open mind, you will find a lot of closed doors." - Agent S
Super power: Story teller
Before venturing into the world of marketing, Agent K was a barista for over 10 years and has competed in numerous latte art competitions internationally. After fulfilling her dream and securing titles in the field, she decided to change her career path to pursue her passion in marketing full-time.
As a writer and content marketer with a focus on western social media at Catalyst Agents, her competitive nature and eagerness to succeed drives her to give it her all in achieving client success and reaching their social media goals.
“Whatever you are, be a good one.” - Agent K
Agent Y is a knowledge seeker who has the determination to deliver results. Her ability to analyze problems from different angles and put herself in others' shoes helps clients connect with their audience and grow their social media presence.
On the team, Agent Y creates content for social media platforms, evaluates ad and campaign performance, and coordinates marketing projects.
"Stay hungry, stay foolish" - Agent Y
With a background in classical music, geology and visual communication, Agent L focuses on researching effective ways to visually represent intangible information through design.
For the past 5 years, he has been creating design solutions for a wide variety of clients as a communication designer for advertising and visual communication agencies. His education in Emily Carr University of Art + Design also contributed to the winnings of several design awards both within the University and in the industry.
His scope of expertise encompasses branding and identity design, book and magazine design, typography and type design, for both prints and digital mediums.
His design principle follows the triad of simplicity, functionality and effectiveness. His design methodology is research-based and aligns with the overarching goal for each project - transforming ideas into meaningful propositions. He strongly believes that…
"…to design means to intend." - Agent L