Posts tagged China Retail Sales
Why You Need to Register A Professional Account for Your Business on Little Red Book
Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

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Chinese Marketing, Business strategy, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED Marketing Case Study, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, China Retail Sales, China Marketing, Chinese economy, Chinese Marketing Agency, Chinese Digital Marketing, digital marketing
Chinese Consumer Trends: Nostalgia’s Role in Consumerism
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video MarketingGuest Usernostalgia, nostalgia marketing, pokemon, logan paul, floyd mayweather, pokemoncards, charizard, Burger King, Gary Vee, NFT, Chinese Consumers, Chinese luxury market, China Retail Sales, Chinese economy, Chinese consumerism, Chinese Social Media, nostalgic brand logos
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

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bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书Guest Uservirtual kol, Chinese KOLs, Chinese luxury market, Chinese Social Media Marketing, Chinese Marketing Agency, China Marketing, China Retail Sales, Chinese Digital Marketing, Chinese Social Commerce, Chinese marketing, Chinese Influencers
How To Promote Your Brand on Bilibili
How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

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Cultural Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Bilibili, How To Guide, business, Business strategy, Influencer Marketing, Video MarketingGuest Userbilibili, bilibili marketing, video marketing, content strategy, Chinese Social Media Marketing, Chinese Marketing Agency, Chinese Social Commerce, Chinese KOLs, China Retail Sales
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.

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Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural MarketingFlorence LeungChina Retail Sales, China Marketing, eCommerce in China, Retail in China
Qixi Festival boosts retail sales rebound in China
Qixi Festival boosts retail sales rebound in China

The Chinese celebrate Valentine’s Day on 3 different dates.

There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…

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Chinese Marketing, Cultural Marketing, Influencer Marketing, WeChat Marketing, WeChatFlorence LCatalyst AgentsPrada Qixi 2020, China Retail Sales, Chinese Digital Marketing, WeChat Luxury Brand Marketing, Qixi