Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

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Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

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Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money

Little Red Book is definitely the new trending platform, and just like how influencers all made moves to set up their presence on TikTok when the new and hot platform came along, WeChat users are all migrating to Little Red Book or at least working to build both audiences at the same time. If you want to engage influencers on Little Red Book, you need to check these 3 things before putting any money down.

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