Posts tagged Chinese KOLs
Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?
Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Read More
Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LChinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs
[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book
[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

Read More
Cultural Marketing, Redbook Marketing, RED Marketing, Little Red BookFlorence LLittle Red Book Marketing Agency, Little Red Book, Chinese influencers, Chinese KOLs, Skincare, Beauty
CASE STUDY: Chinese Influencer Marketing for Chefs Plate
CASE STUDY: Chinese Influencer Marketing for Chefs Plate

Our Influencer Marketing Specialists collaborated with 15 Chinese influencers across YouTube and Little Red Book to promote the Chefs Plate meal kit delivery service to the Chinese community across Canada.

Read More
Chinese Marketing, Influencer Marketing, Cultural MarketingFlorence L131 water streetChinese Influencer Marketing, Chinese KOLs, Vancouver Redbook Marketing Agency, Vancouver Chinese Marketing Agency, vancouver digital marketing agency, Chinese YouTube Influencer Campaign, Little Red Book Influencers, Little Red Book Marketing Agency
How to Leverage Your Headline and Cover Photo on Little Red Book
How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!

Read More
Chinese Marketing, Cultural Marketing, Email Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, Social Commerce, Social Media Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, Chinese Marketing Agency, Chinese Marketing Case Study, Vancouver Chinese Marketing Agency, Vancouver Redbook Marketing Agency
Why You Need to Register A Professional Account for Your Business on Little Red Book
Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

Read More
Chinese Marketing, Business strategy, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED Marketing Case Study, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, China Retail Sales, China Marketing, Chinese economy, Chinese Marketing Agency, Chinese Digital Marketing, digital marketing
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

Read More
bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书Guest Uservirtual kol, Chinese KOLs, Chinese luxury market, Chinese Social Media Marketing, Chinese Marketing Agency, China Marketing, China Retail Sales, Chinese Digital Marketing, Chinese Social Commerce, Chinese marketing, Chinese Influencers
How To Promote Your Brand on Bilibili
How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

Read More
Cultural Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Bilibili, How To Guide, business, Business strategy, Influencer Marketing, Video MarketingGuest Userbilibili, bilibili marketing, video marketing, content strategy, Chinese Social Media Marketing, Chinese Marketing Agency, Chinese Social Commerce, Chinese KOLs, China Retail Sales
Top Criteria to Select the Right Influencer for Your Business
Top Criteria to Select the Right Influencer for Your Business
Chinese Marketing, Cultural Marketing, Influencer Marketing, Instagram Marketing, Little Red Book, Marketing Strategy, marketing, Online Marketing, RED Marketing, Social Media Marketing, 小红书Guest UserCatalyst AgentsInfluencer Marketing, Influencer Campaigns, Chinese KOLs, Little Red Book, Little Red Book Marketing Tips, Little Red Book Marketing Agency, Instagram Marketing, social media marketing, Instagram Growth Strategy, Instagram Marketing Tips
Case Study: Working With Chinese YouTube Influencers to Promote Real Estate
Case Study: Working With Chinese YouTube Influencers to Promote Real Estate

Speak their language! Here’s how we collaborated with Chinese YouTube KOLs and Influencers to promote a presale real estate project.

Read More
Cultural Marketing, Chinese Marketing, Influencer Marketing, Marketing StrategyFlorence LThe Conservatory by Polygon HomesChinese Influencers, Chinese KOLs, Cantonese KOLs, Chinese YouTube Influencer Campaign, Real Estate Presale Marketing, Chinese Digital Marketing