Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LJuly 6, 2022Chinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs

Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LJune 14, 2022Chinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers

[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

Cultural Marketing, Redbook Marketing, RED Marketing, Little Red BookFlorence LMay 10, 2022Little Red Book Marketing Agency, Little Red Book, Chinese influencers, Chinese KOLs, Skincare, Beauty

4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

Bilibili, Chinese Marketing, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, 小红书Guest UserMarch 24, 2022Little Red Book Marketing Agency, Little Red Book, Little Redbook Marketing, Little Red Book Marketing Tips, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, digital marketing, Chinese economy, Chinese marketing, Chinese Marketing Agency, Chinese Marketing, Vancouver Chinese Marketing Agency, Vancouver marketing agency, Vancouver WeChat Marketing Agency, Vancouver Instagram Marketing, Vancouver Multi-Cultural Marketing Agency, vancouver real estate marketing agency, vancouver digital marketing agency, Vancouver Redbook Marketing Agency, Vancouver Social Media Marketing

How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!

Little Red Book 2022 - A Hack to Get More Views for Your Video Posts

Ready to increase the views on your videos?

Here’s a hack that a lot of the growing accounts on Little Red Book are using. It’s simple to do it but of course you have to put in the work. Here’s what we mean.

Chinese Marketing, Little Red Book, RED Marketing, 小红书, Social Media Marketing, Redbook MarketingFlorence LJanuary 14, 2022

Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China

On September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?