Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing Strategy Florence L Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing Strategy Florence L

Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

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business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video Marketing Guest User business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video Marketing Guest User

Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书 Guest User bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书 Guest User

Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

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business, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Marketing Strategy, RED Marketing, WeChat, WeChat Advertising, WeChat Marketing, WeChat Moments, WeChat Work, Weibo Marketing Guest User business, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Marketing Strategy, RED Marketing, WeChat, WeChat Advertising, WeChat Marketing, WeChat Moments, WeChat Work, Weibo Marketing Guest User

WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China

On September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?

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Will Bilibili Become A New Advertising Platform For Luxury Brands?

In our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?

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