Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?
How To Promote Your Brand on Bilibili
Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.
3 Ways Bilibili Can Help Grow Your Business
Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.
Is Shopee the Up and Coming Platform in the Asia Pacific that will shake up and reinvent the E-Commerce landscape?
Earlier this year, Shopee was ranked the most positively discussed brand in Malaysia, beating the likes of WhatsApp, McDonald’s, and Youtube to end the year on a high in 2019…
[RED Series] Key Components to a Successful Chinese Influencer Campaign
In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.