Posts in Online Marketing
Chinese Consumer Trends: Nostalgia’s Role in Consumerism
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video MarketingGuest Usernostalgia, nostalgia marketing, pokemon, logan paul, floyd mayweather, pokemoncards, charizard, Burger King, Gary Vee, NFT, Chinese Consumers, Chinese luxury market, China Retail Sales, Chinese economy, Chinese consumerism, Chinese Social Media, nostalgic brand logos
Will Bilibili Become A New Advertising Platform For Luxury Brands?
Will Bilibili Become A New Advertising Platform For Luxury Brands?

In our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?

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business, Business strategy, Chinese Marketing, Cultural Marketing, Influencer Marketing, marketing, Marketing Strategy, Online Marketing, Video Marketing, BilibiliGuest Userbilibili, bilibili marketing, bilibili video, generation Z, Gen Z, Chinese luxury consumption, Chinese luxury market
How To Promote Your Brand on Bilibili
How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

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Cultural Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Bilibili, How To Guide, business, Business strategy, Influencer Marketing, Video MarketingGuest Userbilibili, bilibili marketing, video marketing, content strategy, Chinese Social Media Marketing, Chinese Marketing Agency, Chinese Social Commerce, Chinese KOLs, China Retail Sales
How to Build Your TikTok Content Strategy
How to Build Your TikTok Content Strategy

Last week, we shared our insider tips on TikTok’s algorithm. In this article, we will be sharing our tactics to help you build your TikTok content strategy to align with the algorithm. LET’S GET VIRAL!

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Cultural Marketing, business, Marketing Strategy, marketing, Online Marketing, Social Media Marketing, TikTok, Tiktok Marketing, Video Marketing, tiktok trendGuest UserTiktok, TikTok for Business, TikTok Ads, content strategy, video content strategy, tiktok hashtag strategy, tiktok trends
An Insider’s Guide to TikTok’s Algorithm (2021)
An Insider’s Guide to TikTok’s Algorithm (2021)

If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.

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business, Cultural Marketing, Experiential Marketing, entrepreneur, Influencer Marketing, Marketing Strategy, Online Marketing, TikTok, Tiktok Marketing, TikTok Markteing, Video MarketingGuest UserTiktok, TikTok Advertising, How to use Tiktok, tiktok algorithm, video marketing
Top Criteria to Select the Right Influencer for Your Business
Top Criteria to Select the Right Influencer for Your Business
Chinese Marketing, Cultural Marketing, Influencer Marketing, Instagram Marketing, Little Red Book, Marketing Strategy, marketing, Online Marketing, RED Marketing, Social Media Marketing, 小红书Guest UserCatalyst AgentsInfluencer Marketing, Influencer Campaigns, Chinese KOLs, Little Red Book, Little Red Book Marketing Tips, Little Red Book Marketing Agency, Instagram Marketing, social media marketing, Instagram Growth Strategy, Instagram Marketing Tips
3 Ways Bilibili Can Help Grow Your Business
3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

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Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, businessGuest Userbilibili, bilibili marketing, Chinese Social Commerce