Florence Leung, Our Founder and CEO at Catalyst Agents, Honoured in EY Entrepreneurial Winning Women™ Class of 2024
We’re proud to announce that Florence Leung, Founder of Catalyst Agents, has been named to the EY Entrepreneurial Winning Women™ North America Class of 2024! Her leadership in cultural marketing and work with clients like Concord Pacific and Max Mara have earned her this prestigious recognition.
Spotify Digital Audio Ads Are On The Rise
Did you know that Spotify offers digital audio marketing? Business owners who include this medium in their marketing mix could establish a competitive edge by reaching a truly engaged audience. According to Kantar’s Media Reactions Survey, Spotify ads are seen as more trustworthy than TikTok.
An Insider’s Guide to TikTok’s Algorithm (2021)
If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.
10 Online Courses and Diplomas You can Take to Recession-Proof Your Role
Do you have a lot more free time now that you don’t have to commute to and from work? Don’t have any shops open available for endless roaming?
STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect
Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.
Marketing: What is B2C?
B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.
Marketing: How To Sell Anything to Anyone
Today in our #1MinMarketing segment we teach you how to sell anything to anyone.
Market Research: Focus Groups VS. Consumer Observation
Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.
On Pricing Strategy: Setting The Right Price
How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.