Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.Read More
B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.Read More
Today in our #1MinMarketing segment we teach you how to sell anything to anyone.Read More
Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.Read More
How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.Read More
It's all about that...audience.
Make all of your marketing efforts RELEVANT to your target audience and you will create a loyal following with ease.Read More