Little Red Book Content Red Flags for Beauty Businesses and How to Avoid Them

Beauty businesses need to be aware of the potential content red flags on Little Red Book to avoid negative publicity and damage to their brand reputation. We share some tips on how to make sure your content is as optimized as it can be.

Little Red BookBetty ShenDecember 2, 2023Beauty, Skincare, Little Red Book, Little Red Book Marketing Tips

Little Red Book Content Red Flags for Real Estate Businesses and How to Avoid Them (Part 1)

One of the key things that gets a lot of users in trouble when posting on Chinese social media is using superlative words that the platform considers misleading.

Little Red BookBetty ShenNovember 17, 2023Little Red Book Marketing Tips, Little Red Book Marketing Agency, Superlatives

Boost Your Business with ChatGPT: Leveraging Advanced AI Technology for Enhanced Performance and Growth

Are you a business owner thinking about using ChatGPT? Here’s what you need to know about how it can benefit your marketing efforts.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LMarch 14, 2023Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LNovember 1, 2022Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LJuly 6, 2022Chinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs

Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LJune 14, 2022Chinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers

Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese MarketingFlorence LMay 17, 2022Little Red Book Marketing Agency, Little Red Book Influencers, Little Red Book Marketing Tips, Little Redbook Marketing, Little Red Book, Chinese Influencers

[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

Cultural Marketing, Redbook Marketing, RED Marketing, Little Red BookFlorence LMay 10, 2022Little Red Book Marketing Agency, Little Red Book, Chinese influencers, Chinese KOLs, Skincare, Beauty

Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money

Little Red Book is definitely the new trending platform, and just like how influencers all made moves to set up their presence on TikTok when the new and hot platform came along, WeChat users are all migrating to Little Red Book or at least working to build both audiences at the same time. If you want to engage influencers on Little Red Book, you need to check these 3 things before putting any money down.

Chinese Marketing, Influencer Marketing, Little Red Book, 小红书Florence LApril 21, 2022Little Red Book Marketing Agency, Little Red Book, Chinese Influencer Marketing, Chinese Influencers, Little Red Book Influencers