Beauty businesses need to be aware of the potential content red flags on Little Red Book to avoid negative publicity and damage to their brand reputation. We share some tips on how to make sure your content is as optimized as it can be.

One of the key things that gets a lot of users in trouble when posting on Chinese social media is using superlative words that the platform considers misleading.

Are you a business owner thinking about using ChatGPT? Here’s what you need to know about how it can benefit your marketing efforts.

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!