bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书 Guest User bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书 Guest User

Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

Read More
business, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Marketing Strategy, RED Marketing, WeChat, WeChat Advertising, WeChat Marketing, WeChat Moments, WeChat Work, Weibo Marketing Guest User business, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Marketing Strategy, RED Marketing, WeChat, WeChat Advertising, WeChat Marketing, WeChat Moments, WeChat Work, Weibo Marketing Guest User

WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China

On September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?

Read More
Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo Marketing Kiki Pau Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo Marketing Kiki Pau

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

Read More
Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo Marketing Florence Leung Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo Marketing Florence Leung

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Read More
Chinese Marketing, Online Marketing, Social Media Marketing, WeChat Advertising, WeChat Marketing, Weibo Marketing George Lysikatos Chinese Marketing, Online Marketing, Social Media Marketing, WeChat Advertising, WeChat Marketing, Weibo Marketing George Lysikatos

New China Advertising Laws || Prohibited Terms

In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…

Read More
Chinese Marketing, Influencer Marketing, Weibo Marketing Florence Leung Chinese Marketing, Influencer Marketing, Weibo Marketing Florence Leung

CASE STUDY || How Lexus Leveraged Popular Weibo Platforms to Market Their Hybrid Vehicles

Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.

True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…

Read More