Boost Your Business with ChatGPT: Leveraging Advanced AI Technology for Enhanced Performance and Growth

Are you a business owner thinking about using ChatGPT? Here’s what you need to know about how it can benefit your marketing efforts.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LMarch 14, 2023Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LNovember 1, 2022Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LJune 14, 2022Chinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers

Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

The 6 Chinese Online Video Platforms You Need to Know About

After a decade of development and innovation, many video platforms and short video apps have emerged in China. Let's take a look at the top 6 Chinese online video platforms you need to know about.

Chinese Marketing, Video Marketing, Social Media Marketing, Social CommerceGuest UserDecember 16, 2020Chinese Social Media Marketing, Douyin, youku, kuaishou, bilibili, tencent, iqiyi, chinese video platforms

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo MarketingKiki PauOctober 8, 2020Retail in China, Chinese Social Media, Chinese marketing, Chinese Social Media Marketing

Still Stuck on WeChat? You Need to Learn About the New [OASIS] Social App by Weibo

There’s a new social platform in the Chinese social media space, now available by invite only and day by day all the celebrities in China are signing up for the platform…

Chinese Marketing, Social Media Marketing, Oasis Lv Zhou, Weibo MarketingGeorge LysikatosNovember 6, 2019Oasis Mobile App, Oasis by Weibo, Chinese Marketing, Chinese Social Media Marketing