Chinese consumers are increasingly spending their time and money online, making digital marketing an essential tool for businesses of all sizes to reach and engage with this important audience. Read this blog for a complete guide to your Chinese Digital Marketing efforts for this Lunar New Year.

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…

Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.

There’s a new social platform in the Chinese social media space, now available by invite only and day by day all the celebrities in China are signing up for the platform…

Though some brands are still slowly finding their way onto the WeChat platform by registering for overseas official accounts, we already have clients asking us for what’s next in terms of marketing tools to target the Chinese audience…

As a follow up to our blog post last week on the new WeChat Search Keyword Prompt function, there is another new function…

Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.

True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…