Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing Strategy Florence L Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing Strategy Florence L

Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

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Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer Marketing Florence L Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer Marketing Florence L

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

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