Posts by Florence L
Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?
Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Read More
Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LChinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs
Case Study: Here's what the top skincare brand on Little Red Book does to promote its products
Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Read More
Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LChinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers
Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book
Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

Read More
Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese MarketingFlorence LLittle Red Book Marketing Agency, Little Red Book Influencers, Little Red Book Marketing Tips, Little Redbook Marketing, Little Red Book, Chinese Influencers
[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book
[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

Read More
Cultural Marketing, Redbook Marketing, RED Marketing, Little Red BookFlorence LLittle Red Book Marketing Agency, Little Red Book, Chinese influencers, Chinese KOLs, Skincare, Beauty
CASE STUDY: Chinese Influencer Marketing for Chefs Plate
CASE STUDY: Chinese Influencer Marketing for Chefs Plate

Our Influencer Marketing Specialists collaborated with 15 Chinese influencers across YouTube and Little Red Book to promote the Chefs Plate meal kit delivery service to the Chinese community across Canada.

Read More
Chinese Marketing, Influencer Marketing, Cultural MarketingFlorence L131 water streetChinese Influencer Marketing, Chinese KOLs, Vancouver Redbook Marketing Agency, Vancouver Chinese Marketing Agency, vancouver digital marketing agency, Chinese YouTube Influencer Campaign, Little Red Book Influencers, Little Red Book Marketing Agency
Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money
Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money

Little Red Book is definitely the new trending platform, and just like how influencers all made moves to set up their presence on TikTok when the new and hot platform came along, WeChat users are all migrating to Little Red Book or at least working to build both audiences at the same time. If you want to engage influencers on Little Red Book, you need to check these 3 things before putting any money down.

Read More
Chinese Marketing, Influencer Marketing, Little Red Book, 小红书Florence LLittle Red Book Marketing Agency, Little Red Book, Chinese Influencer Marketing, Chinese Influencers, Little Red Book Influencers