Real estate marketing is evolving and incorporating Chinese influencers into your overall media plan can give your ads the boost it needs to stand out from the crowd!

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

The COVID-19 pandemic has pushed the world into a recession, but the good news is that golden Week sales data has shown that China’s economy has bounced back in a V-shaped recovery. The growth has been greatly driven by tourism, food and beverages, and even hotel stays during the holiday; here are some key numbers that point to a strong and optimistic recovery in the China market.

Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.

For overseas businesses who have been waiting patiently for a chance to experiment with WeChat Moments Ads…

Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.

True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…

One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.

"I want to drive them to our landing page so they can register for our project updates."

This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing.