For overseas businesses who have been waiting patiently for a chance to experiment with WeChat Moments Ads…Read More
Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.
True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…Read More
One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.Read More
"I want to drive them to our landing page so they can register for our project updates."
This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing.Read More
When writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.Read More