There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…Read More
Following up on our recent blog post announcing the many WeChat platform developments and additional functionalities…Read More
We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform.
While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…Read More
When writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.Read More
With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.Read More
Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.Read More
What is a WeChat Subscription Account? This article guides you through the basics of what it is and how you can find them in your WeChat App.Read More
Wondering how you can add a payment method to your WeChat personal account? Here is our step-by-step guide.Read More
Effectively using WeChat for your business will help generate new sales leads and round out your international digital and social sales strategy. Read our 5 best practices for companies using WeChat.Read More
We covered yesterday the 5 best practices for salespeople using WeChat. Today we will cover the 5 best practices for managers using WeChat. You may think it's the same as what the frontline salespeople do, but WeChat functions also allow a manager to more effectively communicate with their team to implement Chinese marketing strategy.
- Create WeChat friendly marketing materials. WeChat users are used to staying in-app for everything they need. Don't make them leave the app. Create visuals for new products, services, or events that can be shared in-app and work within the WeChat platform.*
- Instant team updates. Create a work chat group to keep your team in the loop. Integrate WeChat group updates into your sales strategy - whether that's a WeChat message or PDF sent to the sales team WeChat group outlining goals for the week and recapping last week's performance, you can use WeChat to move forward as a team.
- Download it and USE it. Most of the time our clients in the managerial or senior positions are not actively engaged on WeChat. Leadership comes from the top, and if you want your salespeople to believe WeChat can be a great sales tool for them, it's important that you are actively engaged on it.
- Do you work in a multi-national company or have a China team you connect with regularly? Instead of using Google Hangouts you can do a WeChat video chat with them to make their lives easier (again, notice all these functions WeChat has consolidated into just one app!)
- Stay up to date with your competitors. Follow branded competitor accounts to see what content they are delivering to their Chinese audience. Is it tailored for the community? You better pull your socks up!
- BONUS: Run WeChat campaigns. If you want to establish a presence on WeChat but are not able to open your own WeChat account, you can still run a WeChat advertorial + banner ad campaign for your company. See our post on How To Open A WeChat Account For Business.
*We create WeChat sales brochures that work in-app - contact us to find out more!