3 Ways to Grow Your WeChat Official Account
This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…
Chinese Digital Marketing 2020 | WeChat Luxury Brand Content Trends
Content creation best practices have continually evolved as the mega-platform known as WeChat has grown over the years…
WeChat Content Strategy | How to Write Content for Organic vs. Sponsored Articles on WeChat
We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…
WeChat Branded Sections - 2019 New Official Account Function
As a follow up to our blog post last week on the new WeChat Search Keyword Prompt function, there is another new function…
How WeChat is Changing the Global Tourism Industry
China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.
New WeChat Function - QR Codes with Search Keyword Prompts
For those of us residing in North America, we may be under the impression that QR codes were a thing more than ten years ago, but never…
Top 10 WeChat Moments Ad Campaigns of Q2 in 2019
We all know WeChat is a great platform to reach the Chinese audience, and if you didn’t know, there are over 10 Billion hits on WeChat Moments every 24 hours…
WeChat vs. Weibo || Which Chinese Social Media Marketing Platform is Right For You?
There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…
WeChat 2019 || Guide to Writing a WeChat Article for a Luxury Brand
Following up on our recent blog post announcing the many WeChat platform developments and additional functionalities…