RED Marketing 2021: Here's Why RED (小红书)'s New Skin Test Function is Super Smart for Business

RED (小红书)'s New ‘Skin Test’ Function is super smart for business. It evaluates a RED user’s skin condition and suggests skincare products and regimens to drive more sales on the platform.

Chinese Marketing, Cultural Marketing, RED Marketing, Redbook Marketing, 小红书, Social Media MarketingFlorence LeungMarch 8, 2021RED Influencers, Redbook Marketing, RED (小红书), Vancouver Redbook Marketing Agency, Marketing on RED

Why You Need to Rethink Your Chinese Digital Strategy Now

It happened. A luxury brand has launched an exclusive limited series collection on WeChat, and none other than Dior.

Florence LeungOctober 20, 2020

What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.

Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural MarketingFlorence LeungSeptember 29, 2020China Retail Sales, China Marketing, eCommerce in China, Retail in China

TikTok Advertising Now Available with Catalyst Agents!

You can’t deny it - TikTok is the next social media wave. In the past quarter, TikTok has seen its Canadian user base grow by 44% to 7.5M users.

TikTokFlorence LeungMay 26, 2020Catalyst AgentsTikTok Ads, TikTok Advertising, TikTok for Business

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM

Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.

Chinese Marketing, Marketing Strategy, Social Media MarketingFlorence LeungMay 13, 2020Huawei, Huawei GT 2, Mother's Day Marketing Campaign, Chinese Marketing, The Concert at 4 AM

When Cosmetics and Online Gaming Team up: MAC Cosmetics X Honor of Kings Makeup Collection Collaboration

Yes...you read that right.

This caught my eye as I was scrolling through my WeChat article feed.

WeChat Marketing, WeChat Advertising, Marketing StrategyFlorence LeungMay 6, 2020MAC Cosmetics, WeChat Marketing, WeChat Brand Collaborations, WeChat KOLs, Honor of Kings

How to Make Your Sales Funnel 67% More Efficient During Covid

Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.

Marketing Strategy, Instagram Marketing, Online Marketing, Social Media MarketingFlorence LeungApril 28, 2020Catalyst AgentsLead Generation, DIgital Marketing, Vancouver WeChat Marketing Agency, Social Media Advertising, Social Ads Best Practices, Covid

WeChat Launches WeChat Channels Accounts in Beta

WeChat has launched a new invite-only function for personal and business users called WeChat Channels Accounts.

Chinese Marketing, WeChat, WeChat MarketingFlorence LeungApril 24, 2020WeChat for Business, WeChat Channels Account, WeChat Marketing Vancouver, WeChat Marketing Canada, 2020 WeChat Functions