Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns
The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.
The Cultural Marketer | How McDonald's Achieves Brand Success Through Cultural Adaptability
McDonald's Corporation is one of the most successful global restaurant chains around the world, founded by Richard and Maurice McDonald in California…
The Cultural Marketer || 'Tachiyomi' Culture in Japan
‘Tachiyomi’ in Japanese translates to ‘standing reading’.
This term came about because of the widely accepted practice in Japanese culture to stand and…
STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect
Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.
Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants
Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.
#1MinMarketing: What's a KPI?
New to the job as a marketing coordinator or manager? Before sending in a proposal for a marketing campaign to your boss, it would be helpful to figure out which KPIs are relevant to your campaign. Then again, what ARE KPIs? Read our guide with case studies to ensure you are reporting on what matters.
Marketing: How To Sell Anything to Anyone
Today in our #1MinMarketing segment we teach you how to sell anything to anyone.
How To Find The Right Influencer For Your Brand
Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.