How to Make Your Sales Funnel 67% More Efficient During Covid
Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.
This is how this process currently looks like:
What if we told you can adjust your sales process so that you can skip steps 2 to 5 and get immediate to step 6?
This shrinks a 6-step process down to a 2-step process -- this is a 67% reduction in the number of steps, making your sales process more efficient. The more important point is that our process allows buyers to opt-in, and plan according to their schedule.
The 2-Step Process of Connecting with Your Buyers
That's it. There's no magical tool that you need. You just have to set up an online booking calendar (we use Calendly as mentioned). Once a buyer selects a timeslot, a Google Hangout event is automatically generated in your calendar.
Why does this way work better?
1 — the numbers are showing us that creating ad copy that is empathetic with our target audience's current situations generates more engagement.
We increased link clicks by 165.37% to 2,314 clicks on the ad in one week, with the SAME budget.
2 — You are letting the buyer take control. There's no one trying to reach them on the phone at an inconvenient time (which it usually is) when a sales rep tries to call them during the day. Allowing them to make their own appointments lets them drive the process, making it an overall less stressful and annoying experience.
3 — Your salespeople are talking to prospects that actually want to talk to them.
4 — did we mention it cuts out 67% of the redundancy in the current sales process?
We are sharing this process because we have observed the changing buyer behaviour, and how going digital has impacted the original real estate sales process. We want to help our industry, clients, and partners evolve with these changing needs to make their marketing communications stay relevant (and our latest keyword -- HUMAN!)
If you have any questions regarding your project's digital marketing strategy, reach out to us at info@catalystagents.com and our specialists will get back to you within 24 hours.