Following up on our recent blog post announcing the many WeChat platform developments and additional functionalities…Read More
For overseas businesses who have been waiting patiently for a chance to experiment with WeChat Moments Ads…Read More
What do you say about an area that is no longer considered 'hot'? Brentwood in Burnaby British Columbia was a hot spot for real estate investors a few years ago when the city announced plans for a major redevelopment…Read More
We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform.
While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…Read More
One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.Read More
Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'.
So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?Read More