China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.

We all know WeChat is a great platform to reach the Chinese audience, and if you didn’t know, there are over 10 Billion hits on WeChat Moments every 24 hours…

There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…

For overseas businesses who have been waiting patiently for a chance to experiment with WeChat Moments Ads…

Congratulations to our client Birks Group on launching the first ever jewelry WeChat Mini App in Canada!

We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform. 

While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.