CASE STUDY || BIRKS WECHAT MINI APP LAUNCH

Congratulations to our client Birks Group on launching the first ever jewelry WeChat Mini App in Canada!

Last year in 2018, as we observed the advertorial space becoming ever more crowded, we decided to recommend to Birks Group to investigate into developing their own WeChat Mini App. With the help of their WeChat payment vendor, the Birks team created an easy-to-use online shopping app within WeChat. The result is a perfectly timed launch period during Chinese New Year to ring in the Year of the Pig!

Within the Birks WeChat Mini App you can experience a seamless online shopping experience all within the WeChat ecosystem. You can view their shopping catalogue, add items to your shopping cart, and pay for your items using WeChat Pay. For visitors and locals alike who rely on WeChat as a daily form of payment, this WeChat Mini App helps to close more online shopping deals amongst the Chinese audience. To announce the launch of the Birks WeChat Mini App, our team put together a WeChat advertorial campaign, securing prime positions during the first week of Chinese New Year. We created the organic content and announcement published onto the Birks Official WeChat Account, and also created a step-by-step guide within the WeChat article to guide users through the shopping process. To further the response and to drive sales to the online WeChat Mini App, we also announced a limited time gift with purchase offer for people who shop on the online app.

If you are looking to develop a WeChat Mini App to complement your physical storefront or to complete your customers’ online shopping experience in Chinese, reach out to us via the contact form below and we will get back to you within one business day!