You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..

n the past when placing WeChat Moments Ads, advertisers were restricted to the option of running their ads throughout the whole day. To increase advertising flexibility…

For overseas businesses who have been waiting patiently for a chance to experiment with WeChat Moments Ads…

We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform. 

While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…

One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.