Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Campaign?

In today's influencer marketing landscape, brands have two main options: partner with micro-influencers or macro-influencers. But which one is right for you?

Chinese MarketingBetty ShenDecember 29, 2023Influencer marketing for companies, influencer marketing, influencer campaigns, social media marketing, social media campaign

AI Tools and How They Enhance Your Marketing Efforts

In the ever-evolving landscape of social media marketing and graphic design, professionals are constantly seeking innovative tools to enhance their work and productivity.

AI Tools for MarketingBetty ShenMay 26, 2023AI, Marketing tools, social media marketing

The Power of Influencer Marketing on Social Media

Influencer marketing has revolutionized how brands establish connections with their target audience on social media.

Influencer MarketingBetty ShenMay 12, 2023social media marketing, Influencer Marketing, Influencer Campaigns

Boost Your Social Media Reach: How to Optimize Your Social Media Profile

Optimizing your keyword and content strategy for your social media marketing plan is crucial for increasing your online visibility, attracting organic traffic, and generating leads.

Social Media MarketingBetty ShenApril 28, 2023social media marketing, Instagram Marketing, engagement strategy

Top Criteria to Select the Right Influencer for Your Business

Our Road-Tested Tips to Organically Gain Instagram Followers in 2021

Instagram Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, business, How To Guide, marketingGuest UserAugust 27, 2021Instagram Marketing, Follower Growth, Instagram Growth, Instagram Growth Strategy, Instagram Marketing Agency, Instagram Marketing Tips, social media marketing, Social Media Strategy

3 Ways to Grow Your Oasis by Weibo Following Organically

Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.

Chinese Marketing, Marketing Strategy, Oasis Lv Zhou, Social Media MarketingFlorence LAugust 12, 2020Oasis by Weibo, Organic Growth Tips, social media marketing, Chinese Marketing Agency, Chinese Digital Marketing

SOCIAL MEDIA PLATFORMS || STORYTELLING ON DIFFERENT PLATFORMS

Storytelling on different social media platforms to create engaging, relevant and thoughtful content is actually a really simple task.

It’s like gong to different parties…

Instagram Marketing, Online Marketing, Social Media MarketingFlorence LeungJanuary 22, 2019Storytelling on social media, social media marketing, how to create great social media content

How To Find The Right Influencer For Your Brand

Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.

business, Influencer Marketing, marketing, Online MarketingFlorence LeungJune 29, 2017Catalyst Agentsinfluencer marketing, influencer marketing for companies, marketing tips, Marketing, Marketing Strategy, online marketing, social media marketing, target market