Posts tagged Chinese Consumers
Chinese Consumer Trends: Nostalgia’s Role in Consumerism
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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