Posts tagged Retail Marketing

It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.

Cultural Marketing, Chinese Marketing, Marketing StrategyFlorence LJune 8, 2020618 Shopping Festival, Chinese Consumers, JingDong.com, Retail Marketing