Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Marketing Strategy, Social Media Marketing, WeChat Marketing, WeChat Advertising, WeChat Moments Guest User Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Marketing Strategy, Social Media Marketing, WeChat Marketing, WeChat Advertising, WeChat Moments Guest User

China Advertising Guidelines for The Real Estate Industry

The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.

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Event Planning, Chinese Marketing, Experiential Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing Florence Leung Event Planning, Chinese Marketing, Experiential Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing Florence Leung

An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

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Chinese Marketing, Social Media Marketing, WeChat Advertising, WeChat Marketing George Lysikatos Chinese Marketing, Social Media Marketing, WeChat Advertising, WeChat Marketing George Lysikatos

CASE STUDY || Eclipse at Lumina Brentwood WeChat Advertorial Content Generation

What do you say about an area that is no longer considered 'hot'? Brentwood in Burnaby British Columbia was a hot spot for real estate investors a few years ago when the city announced plans for a major redevelopment…

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Chinese Marketing, Event Planning, Graphic Design, Influencer Marketing, WeChat, WeChat Advertising, WeChat Marketing George Lysikatos Chinese Marketing, Event Planning, Graphic Design, Influencer Marketing, WeChat, WeChat Advertising, WeChat Marketing George Lysikatos

CASE STUDY || THE PARAMOUNT: A Fully Integrated Real Estate Project

The Paramount is a master-planned community in downtown Richmond developed by Keltic Canada consisting of 3 residential towers and 1 commercial office tower.

Our team handled…

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Chinese Marketing, WeChat, WeChat Marketing Florence Leung Chinese Marketing, WeChat, WeChat Marketing Florence Leung

WeChat Brochures for Real Estate Project Marketing

Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'. 

So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?

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