Your Complete Guide to Chinese Digital Marketing for Lunar New Year 2024

Chinese consumers are increasingly spending their time and money online, making digital marketing an essential tool for businesses of all sizes to reach and engage with this important audience. Read this blog for a complete guide to your Chinese Digital Marketing efforts for this Lunar New Year.

Chinese MarketingBetty ShenDecember 5, 2023Lunar New Year Campaign, Chinese Marketing, Chinese Marketing Agency, Little Red Book Marketing, Little Red Book Influencers

Vichy Canada Lunar New Year Product Packaging Design Project

In the fall of last year we had the pleasure of working with the Vichy team based in Montreal to design a Lunar New Year brand packaging for their flagship products — MINÉRAL 89 and LIFTACTIV HA WRINKLE FILLER.

While all new year packaging would likely be red, what could we do differently to highlight the strength and spirit of the Year of the Tiger?

Chinese Marketing, Cultural Marketing, Ethnic Marketing, Marketing StrategyFlorence LFebruary 9, 2022Product Packaging Design, Cultural Marketing, Chinese Marketing Agency, Chinese Marketing Case Study, Chinese Product Packaging Design, Vichy Canada, Year of the Tiger, Lunar New Year Campaign

An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…