Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.

To celebrate the year of the tiger, Catalyst Agents spent 2 months working with O5Tea and Faculty Brewing Co. to create Tiger Beer — a limited blend of Tibetan Tea and locally brewed beer with light caramel, biscuit and citrus notes. What better way to ring in the new year with our clients and partners than with a custom brew that embodies the spirit of the tiger?

Business strategy, Chinese Marketing, Cultural Marketing, Marketing StrategyFlorence LJanuary 14, 2022Year of the Tiger Beer, Tiger Beer, Brand Collaborations, Chinese New Year Campaign