Will Bilibili Become A New Advertising Platform For Luxury Brands?

In our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?

business, Business strategy, Chinese Marketing, Cultural Marketing, Influencer Marketing, marketing, Marketing Strategy, Online Marketing, Video Marketing, BilibiliGuest UserOctober 5, 2021bilibili, bilibili marketing, bilibili video, generation Z, Gen Z, Chinese luxury consumption, Chinese luxury market