Posts in Social Media Marketing
China Advertising Guidelines for The Real Estate Industry

The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.

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Spotify Digital Audio Ads Are On The Rise

Did you know that Spotify offers digital audio marketing? Business owners who include this medium in their marketing mix could establish a competitive edge by reaching a truly engaged audience. According to Kantar’s Media Reactions Survey, Spotify ads are seen as more trustworthy than TikTok.

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Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

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How to Create Viral Content on TikTok

Finding your optimal style on TikTok can be baffling. In this article, we will share some popular types of videos on TikTok with you so you will have a better idea about which types of videos work best to grow your account.

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How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

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How to Build Your TikTok Content Strategy

Last week, we shared our insider tips on TikTok’s algorithm. In this article, we will be sharing our tactics to help you build your TikTok content strategy to align with the algorithm. LET’S GET VIRAL!

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Top Criteria to Select the Right Influencer for Your Business