Posts in Influencer Marketing
How to Leverage Your Headline and Cover Photo on Little Red Book
How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!

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Chinese Marketing, Cultural Marketing, Email Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, Social Commerce, Social Media Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, Chinese Marketing Agency, Chinese Marketing Case Study, Vancouver Chinese Marketing Agency, Vancouver Redbook Marketing Agency
Why You Need to Register A Professional Account for Your Business on Little Red Book
Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

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Chinese Marketing, Business strategy, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED Marketing Case Study, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, China Retail Sales, China Marketing, Chinese economy, Chinese Marketing Agency, Chinese Digital Marketing, digital marketing
Chinese Consumer Trends: Nostalgia’s Role in Consumerism
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video MarketingGuest Usernostalgia, nostalgia marketing, pokemon, logan paul, floyd mayweather, pokemoncards, charizard, Burger King, Gary Vee, NFT, Chinese Consumers, Chinese luxury market, China Retail Sales, Chinese economy, Chinese consumerism, Chinese Social Media, nostalgic brand logos
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

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bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书Guest Uservirtual kol, Chinese KOLs, Chinese luxury market, Chinese Social Media Marketing, Chinese Marketing Agency, China Marketing, China Retail Sales, Chinese Digital Marketing, Chinese Social Commerce, Chinese marketing, Chinese Influencers
Will Bilibili Become A New Advertising Platform For Luxury Brands?
Will Bilibili Become A New Advertising Platform For Luxury Brands?

In our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?

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business, Business strategy, Chinese Marketing, Cultural Marketing, Influencer Marketing, marketing, Marketing Strategy, Online Marketing, Video Marketing, BilibiliGuest Userbilibili, bilibili marketing, bilibili video, generation Z, Gen Z, Chinese luxury consumption, Chinese luxury market
You Need to Leverage These 5 TikTok Trends
You Need to Leverage These 5 TikTok Trends

In the previous blog posts, we talked about a lot of technical things about TikTok such as how the TikTok algorithm works, content strategy, and how to make viral TikTok content. In this article, we are going to tap into the fun part of TikTok. We will be sharing 5 viral TikTok trends that every business and brands need to leverage.

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business, Business strategy, How To Guide, Influencer Marketing, Marketing Strategy, TikTok, Tiktok Marketing, TikTok Markteing, Video MarketingGuest UserTiktok, tiktok trends, tiktok algorithm, TikTok Advertising, How to use Tiktok, TikTok, digital marketing, video marketing, video content strategy
How to Create Viral Content on TikTok
How to Create Viral Content on TikTok

Finding your optimal style on TikTok can be baffling. In this article, we will share some popular types of videos on TikTok with you so you will have a better idea about which types of videos work best to grow your account.

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Business strategy, Cultural Marketing, How To Guide, Influencer Marketing, Marketing Strategy, Social Media Marketing, TikTok, TikTok Markteing, tiktok trend, Video MarketingGuest UserTiktok, tiktok algorithm, TikTok Advertising, TikTok Ads, How to use Tiktok, content strategy, video content strategy
How To Promote Your Brand on Bilibili
How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

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Cultural Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Bilibili, How To Guide, business, Business strategy, Influencer Marketing, Video MarketingGuest Userbilibili, bilibili marketing, video marketing, content strategy, Chinese Social Media Marketing, Chinese Marketing Agency, Chinese Social Commerce, Chinese KOLs, China Retail Sales
An Insider’s Guide to TikTok’s Algorithm (2021)
An Insider’s Guide to TikTok’s Algorithm (2021)

If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.

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business, Cultural Marketing, Experiential Marketing, entrepreneur, Influencer Marketing, Marketing Strategy, Online Marketing, TikTok, Tiktok Marketing, TikTok Markteing, Video MarketingGuest UserTiktok, TikTok Advertising, How to use Tiktok, tiktok algorithm, video marketing