Top Criteria to Select the Right Influencer for Your Business

Instagram Aug 2021 Update - Swipe-Up Links for Stories to be Replaced with Link Stickers

business, Instagram Marketing, marketing, Marketing Strategy, Online Marketing, Social Commerce, Social Media MarketingGuest UserAugust 27, 2021Instagram Stories, Instagram Marketing, Instagram updates, New Features, Instagram new updates, Instagram Link Sticker

Our Road-Tested Tips to Organically Gain Instagram Followers in 2021

Instagram Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, business, How To Guide, marketingGuest UserAugust 27, 2021Instagram Marketing, Follower Growth, Instagram Growth, Instagram Growth Strategy, Instagram Marketing Agency, Instagram Marketing Tips, social media marketing, Social Media Strategy

Case Study: Working With Chinese YouTube Influencers to Promote Real Estate

Speak their language! Here’s how we collaborated with Chinese YouTube KOLs and Influencers to promote a presale real estate project.

Cultural Marketing, Chinese Marketing, Influencer Marketing, Marketing StrategyFlorence LMay 25, 2021The Conservatory by Polygon HomesChinese Influencers, Chinese KOLs, Cantonese KOLs, Chinese YouTube Influencer Campaign, Real Estate Presale Marketing, Chinese Digital Marketing

RED Marketing Case Study: How to Grow From 0 to 10K in 20 Days

Here’s how we helped Gloria grow her account from 0 to 10K in 20 Days

Chinese Marketing, Influencer Marketing, Marketing Strategy, Social Media Marketing, 小红书, Redbook Marketing, RED MarketingFlorence LMarch 25, 2021RED Marketing, RED Growth Strategy, RED Marketing Case Study

3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, businessGuest UserDecember 28, 2020bilibili, bilibili marketing, Chinese Social Commerce

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo MarketingKiki PauOctober 8, 2020Retail in China, Chinese Social Media, Chinese marketing, Chinese Social Media Marketing

What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.