The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.
Read MoreDid you know that Spotify offers digital audio marketing? Business owners who include this medium in their marketing mix could establish a competitive edge by reaching a truly engaged audience. According to Kantar’s Media Reactions Survey, Spotify ads are seen as more trustworthy than TikTok.
Read MoreIn China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.
Read MoreIn the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?
Read MoreOn September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?
Read MoreIn our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?
Read MoreFinding your optimal style on TikTok can be baffling. In this article, we will share some popular types of videos on TikTok with you so you will have a better idea about which types of videos work best to grow your account.
Read MoreLast year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.
Read MoreLast week, we shared our insider tips on TikTok’s algorithm. In this article, we will be sharing our tactics to help you build your TikTok content strategy to align with the algorithm. LET’S GET VIRAL!
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