WeChat For Business || How to Set Up a WeChat Work Account for Your Company

In our last blog article, we covered how WeChat Work Online Meetings make working from home seamless and cohesive between teams…

Chinese Marketing, Marketing Strategy, WeChat, WeChat Work, WeChat MarketingFlorence LeungMarch 23, 2020Catalyst AgentsWeChat Work App, WeChat for Business, WeChat Marketing, WeChat Trends 2020

WeChat Work Makes WFH Seamless and Effortless - Have You Registered Your Company Yet?

Have you signed up for your company for a WeChat Work account yet? If you haven't, then you are missing out…

Chinese Marketing, Ethnic Marketing, How To Guide, WeChat, WeChat Marketing, WeChat WorkFlorence LeungMarch 19, 2020WeChat Work, WFH, WeChat Business Tools, WeChat Apps, WeChat for Business

The Cultural Marketer || 'Tachiyomi' Culture in Japan

‘Tachiyomi’ in Japanese translates to ‘standing reading’.

This term came about because of the widely accepted practice in Japanese culture to stand and…

Marketing Strategy, Cultural Marketing, Ethnic MarketingFlorence LeungFebruary 27, 2020Cultural Marketer, Japan, Marketing Strategy, International Marketing Strategy

Top Client Questions On Working with WeChat Influencers

From our 8 years of experience in cultural marketing and working on Chinese social media marketing campaigns on WeChat and Weibo…

Chinese Marketing, Influencer Marketing, WeChat Marketing, WeChat AdvertisingGeorge LysikatosFebruary 27, 2020Catalyst AgentsWeChat Influencer Marketing, WeChat for Business, WeChat Marketing Vancouver, Chinese Influencers

The Cultural Marketer | How Japanese Fashion Brands Use Instagram Live to Promote Their Latest Collections

We have all seen plenty of fashion influencer posts in North America where the video post shows the influencer trying on a variety of outfits in fast motion…

Instagram Marketing, Online Marketing, Social Media MarketingGeorge LysikatosFebruary 12, 2020Catalyst AgentsJapanese fashion brands, Instagram Live, Cultural Marketer

An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

Event Planning, Chinese Marketing, Experiential Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat MarketingFlorence LeungFebruary 5, 2020Catalyst AgentsExperiential Marketing, Event Planning, Aspac Developments, Chinese New Year Campaign, Lunar New Year Campaign, Real Estate Chinese Marketing, Real Estate WeChat Marketing

WeChat Advertising - Which Overseas Industries and Business Types are Allowed to Advertise on WeChat?

You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..