The Cultural Marketer | How McDonald's Achieves Brand Success Through Cultural Adaptability
McDonald's Corporation is one of the most successful global restaurant chains around the world, founded by Richard and Maurice McDonald in California…
The Cultural Marketer || 'Tachiyomi' Culture in Japan
‘Tachiyomi’ in Japanese translates to ‘standing reading’.
This term came about because of the widely accepted practice in Japanese culture to stand and…
The Cultural Marketer | How Japanese Fashion Brands Use Instagram Live to Promote Their Latest Collections
We have all seen plenty of fashion influencer posts in North America where the video post shows the influencer trying on a variety of outfits in fast motion…