Vichy Canada Lunar New Year Product Packaging Design Project

In the fall of last year we had the pleasure of working with the Vichy team based in Montreal to design a Lunar New Year brand packaging for their flagship products — MINÉRAL 89 and LIFTACTIV HA WRINKLE FILLER.

While all new year packaging would likely be red, what could we do differently to highlight the strength and spirit of the Year of the Tiger?

Chinese Marketing, Cultural Marketing, Ethnic Marketing, Marketing StrategyFlorence LFebruary 9, 2022Product Packaging Design, Cultural Marketing, Chinese Marketing Agency, Chinese Marketing Case Study, Chinese Product Packaging Design, Vichy Canada, Year of the Tiger, Lunar New Year Campaign

WeChat Work Makes WFH Seamless and Effortless - Have You Registered Your Company Yet?

Have you signed up for your company for a WeChat Work account yet? If you haven't, then you are missing out…

Chinese Marketing, Ethnic Marketing, How To Guide, WeChat, WeChat Marketing, WeChat WorkFlorence LeungMarch 19, 2020WeChat Work, WFH, WeChat Business Tools, WeChat Apps, WeChat for Business

The Cultural Marketer || 'Tachiyomi' Culture in Japan

‘Tachiyomi’ in Japanese translates to ‘standing reading’.

This term came about because of the widely accepted practice in Japanese culture to stand and…