Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM

Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.

Chinese Marketing, Marketing Strategy, Social Media MarketingFlorence LeungMay 13, 2020Huawei, Huawei GT 2, Mother's Day Marketing Campaign, Chinese Marketing, The Concert at 4 AM

When Cosmetics and Online Gaming Team up: MAC Cosmetics X Honor of Kings Makeup Collection Collaboration

Yes...you read that right.

This caught my eye as I was scrolling through my WeChat article feed.

WeChat Marketing, WeChat Advertising, Marketing StrategyFlorence LeungMay 6, 2020MAC Cosmetics, WeChat Marketing, WeChat Brand Collaborations, WeChat KOLs, Honor of Kings

How to Make Your Sales Funnel 67% More Efficient During Covid

Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.

Marketing Strategy, Instagram Marketing, Online Marketing, Social Media MarketingFlorence LeungApril 28, 2020Catalyst AgentsLead Generation, DIgital Marketing, Vancouver WeChat Marketing Agency, Social Media Advertising, Social Ads Best Practices, Covid

WeChat Launches WeChat Channels Accounts in Beta

WeChat has launched a new invite-only function for personal and business users called WeChat Channels Accounts.

Chinese Marketing, WeChat, WeChat MarketingFlorence LeungApril 24, 2020WeChat for Business, WeChat Channels Account, WeChat Marketing Vancouver, WeChat Marketing Canada, 2020 WeChat Functions

4 Tried and Tested Best Practices for Hosting Instagram Live Streams

We've hosted 8 Instagram live streams segments over the past 3 weeks in collaboration with artists, chefs, and entrepreneurs on our owned media platform, Pendulum Magazine…

How To Guide, Instagram Marketing, Online Marketing, Social Media MarketingFlorence LeungApril 15, 2020Tips for Instagram Live, How to host a live stream, IG Live

How eCommerce Best Practices Could Save Real Estate

Now that’s a bold claim.

Why would we say that acting like an e-commerce business could help save real estate?

George LysikatosApril 8, 2020

10 Online Courses and Diplomas You can Take to Recession-Proof Your Role

Do you have a lot more free time now that you don’t have to commute to and from work? Don’t have any shops open available for endless roaming?

business, entrepreneur, marketingFlorence LeungMarch 31, 2020Social Media Marketing, Graphic Design

The Cultural Marketer | How McDonald's Achieves Brand Success Through Cultural Adaptability

McDonald's Corporation is one of the most successful global restaurant chains around the world, founded by Richard and Maurice McDonald in California…

Cultural MarketingGuest UserMarch 31, 2020McDonald's, Marketing Strategy, Cultural Marketer, Marketing, Global Marketing, Cultural Awareness, Cultural Sensitivity