WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China
On September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?
These 3 Mistakes are Hurting Your Brand’s Little Redbook Account Performance
New to Little Redbook? Avoid these 3 content creation mistakes to create high-performing content on this popular Chinese social media platform.
RED Marketing Case Study: How to Grow From 0 to 10K in 20 Days
Here’s how we helped Gloria grow her account from 0 to 10K in 20 Days
RED Marketing 2021: Here's Why RED (小红书)'s New Skin Test Function is Super Smart for Business
RED (小红书)'s New ‘Skin Test’ Function is super smart for business. It evaluates a RED user’s skin condition and suggests skincare products and regimens to drive more sales on the platform.
How to Verify Your RED (小红书) Creator and Business Account
We are placing our bet on the fact that RED will become the next big Chinese social media platform. While WeChat is still the all-encompassing app that ‘does everything’…
3 Steps to Grow Your Brand on Xiaohongshu (RED)
With over 20,000 brands and nearly 10,000 third-party e-commerce merchants on RED offering more than 100,000 products. This platform is a gem that should not be overlooked especially if you own a consumer lifestyle brand. Read this article to find out the 3 steps you need to grow your brand on RED.