How to Verify Your RED (小红书) Creator and Business Account

We are placing our bet on the fact that RED will become the next big Chinese social media platform. While WeChat is still the all-encompassing app that ‘does everything’, it is precisely because of this that newcomers like Douyin and RED have managed to carve away at WeChat’s hold on Chinese consumers.

So, if you have registered for a RED (小红书) account, what can you do to get that coveted blue checkmark?

First, let’s take a look at the different categories that are available for account verification.

1. Creator

2. Non-profit / Government Organizations

3. Business / Company

Our focus today will be on #1 and #3 - Creator and Business RED (小红书) account verification requirements.

1 | CREATOR VERIFICATION

The first requirement you need to meet in order to be able to verify your RED (小红书) personal account is to go through the process of ‘Real Name Verification’. What do you need to do that? You will need to have a Mainland China personal ID card number in order to verify your identity. Personal IDs for those who have residency in China’s special administrative regions of Taiwan, Hong Kong and Macau could also work.

The above is the Creator Verification details page within the RED (小红书）mobile app

After you verify your personal identity, you also need to meet a few other requirements in order to apply for Creator verification.

1. Over 20K fans on your account

2. More than 1K new fans within the last 28 calendar days

3. Over 3 RED (小红书) posts with high engagement over the last 28 days. High engagement meaning 3 of your posts have likes, saves and comments totalling over 1000 engagements.

If you meet the above criteria, then you can apply for Creator verification.

2 | BUSINESS VERIFICATION

The advantage of having a business account is of course that you gain access to additional functions on the app, and the key one is the ability to boost your posts!

The RED (小红书) platform encourages you to boost posts that have a high engagement, so if your post isn’t performing and you want to boost it to get more engagement, sadly for you, the post boost might get rejected. In other words, RED (小红书) wants you to boost quality content so more people can see it, not underperforming content so you can make the numbers.

The above shows the RED (小红书) Business Account verification requirements

For a business account on RED (小红书) to get verified, you will need the following:

1. Sign an application form. Note that your account name needs to be the same as your company name, and not infringe upon any other registered businesses and/or accounts. For our sister company, Pendulum Magazine’s RED (小红书) account, we were advised to revise our account name to only include our Chinese brand name instead of including the English word “Pendulum”, as there was already another company registered with that name in China.

2. Polishing your profile before applying. Your profile CANNOT include external links to other platforms.
   
   Your profile photo must also be relevant to the name you are applying for.
   
   Whatever claims you make about your brand needs to be factual; do NOT use claims like ‘the best cheesecake ever”.
   
   If you have a registered trademark as your business / company name, you will be asked to supply documents to prove your ownership of the trademark.

3. Pay the 600 RMB verification fee. Note that you need to pay this fee each year to verify the account, so it is NOT a one-time fee. Paying the fee does NOT guarantee your account will be approved.

Note that as with other Chinese social media and digital platforms, there are industry restrictions as to what types of companies and businesses could be approved. The full list available in Chinese only, so if you are a company looking to verify your business on RED but are uncertain whether you meet the industry regulations, contact us using the form below or send us an email at info@catalystagents.com!