An Insider’s Guide to TikTok’s Algorithm (2021)

If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.

business, Cultural Marketing, Experiential Marketing, entrepreneur, Influencer Marketing, Marketing Strategy, Online Marketing, TikTok, Tiktok Marketing, TikTok Markteing, Video MarketingGuest UserSeptember 23, 2021Tiktok, TikTok Advertising, How to use Tiktok, tiktok algorithm, video marketing

Top Criteria to Select the Right Influencer for Your Business

Case Study: Working With Chinese YouTube Influencers to Promote Real Estate

Speak their language! Here’s how we collaborated with Chinese YouTube KOLs and Influencers to promote a presale real estate project.

Cultural Marketing, Chinese Marketing, Influencer Marketing, Marketing StrategyFlorence LMay 25, 2021The Conservatory by Polygon HomesChinese Influencers, Chinese KOLs, Cantonese KOLs, Chinese YouTube Influencer Campaign, Real Estate Presale Marketing, Chinese Digital Marketing

These 3 Mistakes are Hurting Your Brand’s Little Redbook Account Performance

New to Little Redbook? Avoid these 3 content creation mistakes to create high-performing content on this popular Chinese social media platform.

Chinese Marketing, 小红书, Redbook Marketing, RED Marketing, Cultural MarketingFlorence LMay 1, 2021Catalyst AgentsLittle Red Book, Little Redbook Marketing, Little Red Book Marketing Tips, Little Red Book Marketing Agency

RED Marketing 2021: Here's Why RED (小红书)'s New Skin Test Function is Super Smart for Business

RED (小红书)'s New ‘Skin Test’ Function is super smart for business. It evaluates a RED user’s skin condition and suggests skincare products and regimens to drive more sales on the platform.

Chinese Marketing, Cultural Marketing, RED Marketing, Redbook Marketing, 小红书, Social Media MarketingFlorence LeungMarch 8, 2021RED Influencers, Redbook Marketing, RED (小红书), Vancouver Redbook Marketing Agency, Marketing on RED

3 Steps to Grow Your Brand on Xiaohongshu (RED)

With over 20,000 brands and nearly 10,000 third-party e-commerce merchants on RED offering more than 100,000 products. This platform is a gem that should not be overlooked especially if you own a consumer lifestyle brand. Read this article to find out the 3 steps you need to grow your brand on RED.

business, Chinese Marketing, Cultural Marketing, RED Marketing, Redbook Marketing, Social CommerceGuest UserJanuary 22, 2021RED Influencers, Redbook Marketing, RED Marketing, Redbook Advertising, Marketing on RED

What is RED? China’s Most Trusted Social Shopping Platform

Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!

Chinese Marketing, Cultural Marketing, Influencer Marketing, Redbook Marketing, RED Marketing, Social Media Marketing, Social CommerceGuest UserJanuary 12, 2021RED Marketing, Chinese Social Media, Redbook Marketing, Redbook Advertising, RED Influencers, Marketing on RED, Vancouver Redbook Marketing Agency

3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, businessGuest UserDecember 28, 2020bilibili, bilibili marketing, Chinese Social Commerce

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo MarketingKiki PauOctober 8, 2020Retail in China, Chinese Social Media, Chinese marketing, Chinese Social Media Marketing