4 Marketing Tactics Skincare Brands Use to Sell More to Chinese Shoppers

Since the onset of the pandemic, people have been staying home more, and when they do go out, they are wearing face masks, resulting in a hard hit to the makeup and cosmetics industry…

Chinese Marketing, WeChat, WeChat Marketing, WeChat AdvertisingFlorence LJuly 10, 2020Catalyst AgentsWeChat Marketing Canada, WeChat Marketing Agency, WeChat for Beauty Brands, WeChat for Skincare brands, WeChat for Makeup Brands

Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers

With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…

Chinese Marketing, Social Media Marketing, KuaishouGeorge LysikatosJuly 9, 2020Kuaishou, Chinese Live Stream Platforms, Live Streaming Rules, Chinese Consumers, Chinese Marketing

WeChat New Function to Assign Incoming Leads to Salespeople

WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!

Chinese Marketing, WeChat Work, WeChat Marketing, WeChatFlorence LJune 22, 2020服务好对话, 对话助手, WeChat New Functions, WeChat 2020, WeChat Mini Programs

What's 618? Why Should You Care?

It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.

Cultural Marketing, Chinese Marketing, Marketing StrategyFlorence LJune 8, 2020618 Shopping Festival, Chinese Consumers, JingDong.com, Retail Marketing

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM

Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.