How to Write WeChat Articles To Attract 10 Times More Traffic

When writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.

Chinese Marketing, WeChat, WeChat Marketing, Social Media MarketingFlorence LeungFebruary 2, 2018catalyst agentsWeChat Marketing, Vancouver WeChat Marketing Agency, WeChat Marketing Agency

Online Marketing Campaign Follow Up

So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers.

Email Marketing, Chinese Marketing, business, WeChat Marketing, Social Media Marketing, Online MarketingFlorence LeungDecember 18, 2017Catalyst AgentsOnline marketing campaign, Integrated marketing campaign, how to run an online marketing campaign, follow up after marketing campaign

Segmenting Customer Follow Up Efforts for Marketing Success

Let's say you are the developer for a presale condo high rise out in Burnaby. Would it make sense for you to send the same email to your investors and to your first time home buyers?

Email Marketing, Online Marketing, businessFlorence LeungDecember 4, 2017Catalyst Agentssegmentation marketing, email campaigns, real estate marketing, vancouver real estate marketing agency, vancouver digital marketing agency, email marketing

How to Plan a Successful Instagram Holiday Campaign

Ahhh...the holidays. It's when every brand wants to run a holiday campaign to engage with customers and drive followers. So if your goal is for your customers to engage with your brand, how do you make sure you have a higher success rate?

Social Media Marketing, Online Marketing, Instagram MarketingFlorence LeungDecember 4, 2017Catalyst Agentsonline marketing, Instagram campaign, Instagram marketing, how to plan a successful social media campaign, Social Media Marketing, social media campaign, Vancouver marketing agency, wechat agency vancouver

5 Tips on Crafting Great Social Media Content

Here are our 5 tips on creating great social media content:

Consistent brand tone and voice…

How To Guide, Online Marketing, Social Media MarketingFlorence LeungNovember 23, 2017Catalyst AgentsSocial Media Marketing, Content Generation, content strategy, How to create great social media content

WeChat's 'Top Stories' Function - What Articles Make The List?

Many of us who are familiar with the various functions on english social media know that 'discovery' within an app is a huge factor in keeping users within the app - the more interesting things they can find to do within the app, the longer time they are going to spend there and the better the numbers look for the company.

Chinese Marketing, WeChatFlorence LeungNovember 23, 2017Catalyst AgentsWeChat Top Stories, WeChat Functions, WeChat Features, WeChat Agency

WeChat Advertising - How Does It Work?

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.

WeChat Marketing, WeChat, Online Marketing, How To Guide, Chinese MarketingFlorence LeungSeptember 23, 2017Catalyst AgentsWeChat Advertising, WeChat Marketing, WeChat Entrepreneurs, WeChat Apps, WeChat Account Management, WeChat Vancouver, WeChat Agency

Marketing: What Is B2B?

What is B2B marketing? It's when you market to another business to sell your products and services. Learn specific tactics on how you can sell to other businesses efficiently to make their lives easier and make you more money in the long run.

business, marketing, Online Marketing, startupFlorence LeungAugust 3, 2017Catalyst Agentsbusiness, business to business, B2B Tactics, B2B examples, business strategy, marketing strategy

STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.

Online Marketing, startup, marketing, business, entrepreneurFlorence LeungJuly 28, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, engagement strategy, multi-sided platforms, The Network Effect, marketing strategy, startup