B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.
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Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.
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Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.
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When you are launching a new product whether you are a new company or large corporate, it's important to consider which business model you will go to market with. It determines your moves down the road, whether you can increase or decrease prices and how that does to your brand. Today we will go through the Freemium Business Model, explain what it is and provide examples to show how it is applied in business.
Read MoreNew to the job as a marketing coordinator or manager? Before sending in a proposal for a marketing campaign to your boss, it would be helpful to figure out which KPIs are relevant to your campaign. Then again, what ARE KPIs? Read our guide with case studies to ensure you are reporting on what matters.
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Today in our #1MinMarketing segment we teach you how to sell anything to anyone.
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Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.
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Do you want to become an influencer or do you already have a big following on your social media or blog and want to learn how you can monetize it? Read our blog post to find out how you can do so professionally!
Read MoreWhat is a WeChat Subscription Account? This article guides you through the basics of what it is and how you can find them in your WeChat App.
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