Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Campaign?

In today's influencer marketing landscape, brands have two main options: partner with micro-influencers or macro-influencers. But which one is right for you?

Chinese MarketingBetty ShenDecember 29, 2023Influencer marketing for companies, influencer marketing, influencer campaigns, social media marketing, social media campaign

How To Find The Right Influencer For Your Brand

Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.

business, Influencer Marketing, marketing, Online MarketingFlorence LeungJune 29, 2017Catalyst Agentsinfluencer marketing, influencer marketing for companies, marketing tips, Marketing, Marketing Strategy, online marketing, social media marketing, target market

How To Market Yourself As An Influencer

Do you want to become an influencer or do you already have a big following on your social media or blog and want to learn how you can monetize it? Read our blog post to find out how you can do so professionally!