STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect
Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.
Market Research: Focus Groups VS. Consumer Observation
Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.
On Pricing Strategy: Setting The Right Price
How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.
All About That...Audience
It's all about that...audience.
Make all of your marketing efforts RELEVANT to your target audience and you will create a loyal following with ease.